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Digital signage and Electronic label solutions.

With a fast and efficient Product Signage solution you gain a competitive edge now and in the future. It manages real-time pricing and it creates new interactions as to how your customers engage with products in physical stores. Further, it aggregates related media and product info and enables innovations in customer engagement. A new in-store shopping experience.

Today’s retailer needs to respond quickly and effectively to the frequent changes in the current market to optimize and enhance their store operations. The three critical factors in this process are pricing, promotion, and cost. Opticon’s Electronic Shelf Label (ESL) solution addresses these key areas as ESL allows the retailer to instantly and accurately execute price changes and promotions anytime to any store shelf from a centralized location. In addition, ESL eliminates the traditional paper labels that are high maintenance - freeing up labour and reducing paper waste.

Opticon’s wireless ESL system is optimized for the retail industry. It is based on an innovative radio architecture and e-paper label that provides advantages in performance, coverage, cost and power consumption. Opticon’s end-to-end solution aims to dramatically impact how retailers operate their businesses providing a superior platform that can improve a retailer’s profitability and enable new customer-facing applications, promotions and loyalty programs.

Benefits of ESL

  • Ensures accurate pricing
  • Enables on-demand, real-time pricing promotions
  • Presents product information more easily and versatile
  • Improves margin and increases sales
  • Reduces waste and labour costs and minimizes errors
  • Enhances customer loyalty and satisfaction
  • Centralized administration of all devices with full visibility
  • Create in-store marketing and personalized promotions
  • Intelligently manage shelf layout
  • Wireless communication, software and hardware


Opticon’s solution includes both hardware and software necessary to manage and communicate bi-directionally with the e-paper labels. This enables a centralized administration point controlling stock levels which allows employees to focus on stock building and customer attention.

Even the infrastructure is lightweight; demanding only the installation of Base

Stations, which eliminates expensive back-office servers. It is simple to deploy and covers an area of 25,000 square feet per base station. The lightweight administrative application only requires an off-the-shelf Windows-based PC or mobile device. Opticon’s third generation e-paper label technology boasts a high contrast ratio and superior viewing angle. It is bi-stable; the image will remain on the display even after power is disconnected. This allows enterprises to operate the solution with five daily updates and 20-second polling for over 10 years usage. We offer various sizes e-paper labels as well as a powered, full colour Thin Film Transistor (TFT) models – different technologies for different needs in the same store.


For further information on how we can help you streamline your business contact us today 03333 660 842 or sales@bcdata.co.uk


Digital signage and Electronic label solutions.

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EBS Base Station Low power consumption 802.15.4 based protocol Two Ethernet ports Easy daisy chaining 2.4 GHz


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EE-150 Red

SKU: EE-150R

EE-150 1.5” E-paper label is an ideal solution for limited shelf space where smaller products are displayed.


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SKU: EE-201

EE-201 2” E-paper label can be used when large fonts are needed to improve visibility in areas where information is displayed on upper level shelving.


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SKU: EE-290

EE-290 2.9” E-paper label is an excellent solution for larger product facings or in areas where product pricing needs to be more predominantly displayed.


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SKU: EE-440

EE-440 4.4” E-paper label can be used to highlight product promotions or where more detailed product information is required such as in the healthcare or electronic departments


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